The Smartsheet website was redesigned and launched in July, 2019. Prior to launching the redesign, we benchmarked the current website user experience and set target metrics for the next benchmark study to take place in August 2019.
I collaborated with colleagues from brand, marketing and design from the planning phase to execution and synthesis.
Goals & Research Questions
Where do users go on our site?
Do they understand what Smartsheet does and the value it delivers?
Do they have enough information to decide if this is what they need?
Do they understand how Smartsheet can help solve their business problems?
From a pilot study, we learned the original tasks we instructed did not provide the data our partners was looking for. Partnering with our brand team, I iterated on our approach to the study so participants naturally observed the website.