The Smartsheet web team worked on redesigning the website (launched in July, 2019). Prior to launching the new website, I conducted a qualitative benchmark study to set target metrics and measure the user experience to inform the design of the new website. Once the new website was launched, I conducted another study to compare the user experience of the previous version to the new.
Facilitated UX Research partnership with brand & marketing
Ran a series of qualitative benchmark studies
Created study plans and discussion guides
Screened and recruited participants
Analyzed and reported findings
From a pilot study, I learned the original tasks I instructed did not provide the data our partners was looking for. Partnering with our brand team, I iterated on our approach to the study so participants naturally observed the website.
The web team launched the new website that included several changes I recommended. I conducted the second study and the results showed a significant improvement around communicating what Smartsheet is, how it works, and what makes it different from other tools.